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Solution
To reposition the brand from a static museum to a dynamic "Open House" that creates a space where Latimer's mindset comes to life.The House empowers underrepresented thinkers by providing a thinking playground to nurture their own Lewis Latimer Mindset. A dynamic space of exploration, experimentation, and collaboration.In turn, the House expands its lens beyond equitable patenting, granting it the flexibility to increase its impact through active engagement.
Solution
To reposition the brand from a static museum to a dynamic "Open House" that creates a space where Latimer's mindset comes to life.The House empowers underrepresented thinkers by providing a thinking playground to nurture their own Lewis Latimer Mindset. A dynamic space of exploration, experimentation, and collaboration.In turn, the House expands its lens beyond equitable patenting, granting it the flexibility to increase its impact through active engagement.